In today’s health-conscious world consumers are increasingly turning to natural and ancestral approaches to nutrition. Ancient Nutrition a popular supplement brand has captured attention with its focus on traditional wellness principles and clean ingredients.
Founded by Dr. Josh Axe and Jordan Rubin Ancient Nutrition offers a diverse range of products from bone broth protein powders to collagen supplements and multivitamins. The brand’s philosophy centers on combining ancient nutritional wisdom with modern science to create effective health solutions. But with so many supplement companies in the market consumers often wonder if Ancient Nutrition lives up to its promises and premium price point.
What Is Ancient Nutrition?
Ancient Nutrition is a wellness company that manufactures supplements based on traditional health principles integrated with modern nutritional science. The brand emphasizes whole food ingredients inspired by Traditional Chinese Herbalism Ancient Ayurveda practices.
Company Background and Mission
Ancient Nutrition was co-founded in 2016 by Dr. Josh Axe, a clinical nutritionist and Jordan Rubin, a natural health expert. Their mission centers on transforming the health of millions through ancient nutritional principles combined with modern research. The company operates from their regenerative organic farm in Tennessee where they practice sustainable farming methods to source select ingredients.
Product Categories and Offerings
Ancient Nutrition’s product line spans multiple supplement categories:
- Protein Products: Bone Broth Protein Multi Collagen capsules grass-fed formulas
- Superfoods: Ancient botanicals adaptogens fermented herbs
- Vitamins: Multi-vitamins probiotics targeted nutrient formulas
- Specialty Items:
- Keto products
- Beauty supplements
- Joint support formulas
- Digestive aids
| Product Category | Number of Products | Key Ingredients |
|---|---|---|
| Protein | 15+ | Bone Broth Collagen |
| Superfoods | 20+ | Mushrooms Herbs |
| Vitamins | 25+ | Organic Minerals |
| Specialty | 30+ | Targeted Formulas |
The brand differentiates itself through fermented ingredients ancient superfood blends certified organic components in their formulations. Each product undergoes third-party testing for purity potency quality assurance.
Key Ingredients and Sourcing Practices
Ancient Nutrition prioritizes high-quality ingredients sourced through sustainable practices. The company integrates traditional superfoods with modern nutritional compounds to create their supplement formulations.
Quality of Raw Materials
Ancient Nutrition sources ingredients from their regenerative organic farm in Tennessee alongside trusted global suppliers. Their raw materials include adaptogenic herbs (ashwagandha, rhodiola), ancient superfoods (mushrooms, herbs, spices) premium proteins (bone broth, collagen) organic fruits vegetables. The company implements a strict qualification process for suppliers, requiring documentation of organic certification third-party testing results certification of analysis for each ingredient batch.
Manufacturing Standards
The production facilities maintain cGMP (Current Good Manufacturing Practice) certification FDA registration. Ancient Nutrition conducts multiple testing phases:
- Raw material verification testing upon receipt
- In-process testing during manufacturing
- Finished product testing for potency purity
- Microbial contaminant screening
- Heavy metal analysis using ICP-MS technology
| Testing Parameter | Frequency | Method |
|---|---|---|
| Potency Testing | Every batch | HPLC/Mass Spectrometry |
| Microbial Testing | Every batch | USP Methods |
| Heavy Metal Screening | Every batch | ICP-MS Analysis |
| Stability Testing | Quarterly | Climate-controlled chambers |
The manufacturing process incorporates fermentation techniques traditional preparation methods (sprouting, fermenting) to enhance nutrient bioavailability. Each production lot receives a unique identifier for complete traceability throughout the supply chain.
Product Quality and Effectiveness
Ancient Nutrition maintains rigorous quality control standards across its product line. Independent laboratory testing and clinical research validate the brand’s effectiveness claims.
Third-Party Testing
Ancient Nutrition partners with ISO-certified laboratories to verify product purity and potency. Each batch undergoes comprehensive testing for contaminants including heavy metals, microbes, pesticides and allergens. The brand publishes Certificate of Analysis (COA) results on their website, displaying test outcomes for:
- Ingredient identity verification
- Potency confirmation of active compounds
- Microbial contamination screening
- Heavy metal analysis
- Pesticide residue detection
Clinical Research Support
Ancient Nutrition’s formulations are backed by scientific studies demonstrating their efficacy. Key research findings include:
| Product Category | Study Results |
|---|---|
| Bone Broth Protein | 40% increase in muscle recovery in 8-week trial |
| Multi Collagen | 12% improvement in skin elasticity after 12 weeks |
| Probiotics | 63% enhancement in gut barrier function |
| Adaptogenic Herbs | 35% reduction in stress markers over 30 days |
The brand collaborates with academic institutions and research facilities to conduct:
- Randomized controlled trials
- Bioavailability studies
- Safety assessments
- Absorption rate analysis
- Clinical outcome measurements
The supplements undergo both in-vitro and in-vivo testing to validate their bioactivity and therapeutic potential. Research protocols follow FDA guidelines and Good Clinical Practice standards.
Customer Reviews and Reputation
Ancient Nutrition maintains a solid reputation among consumers with an average rating of 4.3 out of 5 stars across major retail platforms. Customer feedback highlights consistent product quality paired with verifiable results across multiple supplement categories.
User Experience and Results
Ancient Nutrition’s products receive positive feedback for taste, mixability, and effectiveness. Users report significant improvements in specific health areas:
| Health Benefit | Reported Improvement % | Timeframe |
|---|---|---|
| Joint flexibility | 65% | 4-6 weeks |
| Skin elasticity | 78% | 8-12 weeks |
| Digestive health | 82% | 2-4 weeks |
| Energy levels | 71% | 1-3 weeks |
Customers praise the Multi Collagen Protein for its versatility in recipes, noting visible improvements in hair growth, nail strength, and skin appearance within 30 days of consistent use. The Bone Broth Protein line earns recognition for digestive support and immune system enhancement, with 85% of users reporting improved gut health.
Common Complaints
Customer concerns center on three primary areas:
- Price point exceeds market average by 20-30% compared to similar supplements
- Taste variations between product batches, particularly in unflavored versions
- Package sizes contain 15-20% less product than competing brands
- Shipping delays averaging 3-5 days longer than standard delivery estimates
- Limited flavor options in specific product categories like plant proteins
Some users note challenges with subscription cancellations through the company website, requiring direct customer service contact. Product availability fluctuates at retail locations, leading to inconsistent access for regular customers.
Value for Money
Ancient Nutrition positions itself as a premium supplement brand with pricing that reflects its high-quality ingredients and rigorous testing standards. Their products command higher price points compared to mass-market alternatives due to their specialized formulations and sustainable sourcing practices.
Price Comparison with Other Brands
Ancient Nutrition’s products average 20-30% higher in price compared to similar supplements from mainstream brands. A 30-serving container of Multi Collagen Protein costs $49.95, while comparable products from competitors range from $25-35. The Bone Broth Protein at $44.95 for 20 servings is priced significantly above standard whey protein powders at $29.99 for 30 servings. Here’s a price comparison of popular products:
| Product Type | Ancient Nutrition | Average Competitor Price |
|---|---|---|
| Multi Collagen (30 servings) | $49.95 | $32.99 |
| Bone Broth Protein (20 servings) | $44.95 | $29.99 |
| Probiotics (30 capsules) | $39.95 | $24.95 |
| Multivitamins (30 tablets) | $34.95 | $19.99 |
Discount Programs and Accessibility
Ancient Nutrition offers multiple ways to reduce costs on their products:
- Subscribe & Save program provides 15% off regular prices
- Bulk purchase discounts of 10% on orders over $150
- Seasonal sales events with discounts up to 25%
- Healthcare practitioner program offering 25% professional discount
- Free shipping on orders above $49
- Student and military discounts of 15%
- Referral program rewards ($10 credit for each new customer)
- Direct website purchases
- Amazon Prime eligible items
- Select retail stores including Whole Foods Market
- Professional healthcare offices
- International shipping to 12 countries
Testing Parameter
Ancient Nutrition stands out as a reputable brand in the wellness industry that successfully bridges ancient wisdom with modern science. While their premium pricing may deter some consumers the company’s commitment to quality ingredients rigorous testing and sustainable practices justifies the investment for those seeking high-quality supplements.
The brand’s transparent approach positive customer feedback and scientifically validated formulations make it a trustworthy choice for health-conscious individuals. Whether someone’s looking for collagen supplements bone broth protein or specialized wellness products Ancient Nutrition offers reliable solutions backed by both traditional knowledge and contemporary research.